Worksite Smarter.

How to engage employees and help drive enrollment


Not a financial professional? Visit MassMutual.com.

Together, we can help drive stronger enrollment

Voluntary benefits are only valuable if employees understand them — and when people feel informed and supported, they show up to open enrollment ready to make choices that are right for them. Helping the workforce connect the dots between their coverage options and their real-life needs is one of the most meaningful things you can do. Here's what the data tells us — and how MassMutual's enrollment expertise can help you get there.

The employee confidence gap

Employees see value but often enroll with regret

The majority of working Americans1 (71%) see voluntary benefits as valuable2, yet too many walk away second-guessing their choices. Nearly half regret the decisions they made during open enrollment — and just as many already plan to drop a benefit they enrolled in. Better education is how that changes.
Two stat graphs

A need for education

Only about half of workers truly understand their benefits

Just 57% of employees feel they understand their insurance benefits very or extremely well — yet those who do are more satisfied with their offerings3. Closing that knowledge gap can translate into higher participation, stronger retention, and a workforce that actually uses the benefits available to them.
Two stat graphs

multichannel communications

Meeting employees where they are

Employees engage with benefits information in different ways – 43% prefer email, 30% prefer online resources and 24% want printed materials mailed to their home. MassMutual implementation managers bring deep expertise in enrollment education, building communication plans tailored by generation and life stage – and strategizing the most effective ways to support employees throughout the enrollment process. We can also help with re-enrollments.
Two stat graphs

enrollment technology

Technology that helps bring it all together

Most employees prefer to enroll electronically or online and used electronic enrollment for their most recent open enrollment. MassMutual products are residentially hosted on some of the most popular enrollment solutions in the market. The platforms are built to help guide employees toward more personalized offers and encourage participation. Or we can connect with an employer’s preferred technology – this includes a variety of enrollment, BenAdmin and HR management platforms.
Two stat graphs

Ready to build a smarter enrollment strategy?

Talk to a Worksite Specialist
Contact us

1 The MassMutual Workforce Financial Stability Score measures the changing attitudes and financial outlook of working Americans. Commissioned by MassMutual, the research began in June 2022 and is conducted online, monthly, among a nationally representative sample of 1,000 U.S. middle-market employees. MassMutual defines working Americans and middle-market employees as those working at firms with at least 25 benefit-eligible employees with a household income of $40,000 to less than $150,000, and assets less than $300,000.

2 The Pathway to Voluntary Benefits Success, MassMutual Q1 2026 Research Report.

3 LIMRA 2025 BEAT Study: Benefits and Employee Attitude Tracker.

4 LIMRA 2026 BEAT Study: Benefits and Employee Attitude Tracker.

FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH THE PUBLIC.

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual) and its subsidiaries, C.M. Life Insurance Company (C.M. Life) and MML Bay State Life Insurance Company (MML Bay State), Springfield, MA 01111-0001. C.M. Life and MML Bay State are non-admitted in New York.