Posted on: Sept 15, 2023
In today’s challenging labor market, employers are looking for every advantage to attract, retain and engage their workers. For many, this means taking a closer look at their benefits packages and what employees need and value.
Your clients may be surprised to learn that one of the concerns that’s weighing heavily on the minds of working Americans is how to plan for and meet the growing cost of chronic care needs. At the same time, many workers are looking to their employers for help in protecting against this threat to their long-term financial security.
In fact, a soon-to-be-released MassMutual 2023 Chronic Care Study found that 79% of working Americans are very or somewhat concerned about the impact of a chronic health condition or illness.1 Employees want and need help protecting their families from the financial burden a chronic health condition can cause and 78% of the workers we surveyed are interested in purchasing coverage through their employer that includes benefits that help cover chronic care expenses.1
The opportunity to help your clients stand out by addressing this need is considerable, especially as employers look for practical, affordable solutions to help their employees prepare for future needs such as a chronic illness. MassMutual’s Group Whole Life Insurance with the Chronic Care Benefit2 can help answer this need.
A versatile financial solution, our Group Whole Life insurance provides certificate owners access to a Chronic Care Benefit to help cover the costs associated with a chronic illness. The Chronic Care Benefit is a “living benefit” included with every Group Whole Life insurance certificate we underwrite at no added premium cost to your clients or their employees. Employees pay for the benefit only if it is exercised and that fee is deducted from their benefit amount, so there are no additional out-of-pocket costs ever.
When an employee accesses this feature, their benefit is payable once they have been certified as having a qualifying chronic illness. There is no waiting period. Once approved, it’s theirs to use. And it is paid in a lump sum without any plan of care requirements, offering the employee complete flexibility to use the money any way they choose. It can be used for making modifications to their home or car, purchasing a wheelchair or other special equipment, or any other expenses, such as travel costs for obtaining care. This straightforward approach to how the benefit works can make a real difference to an employee and their family dealing with an already difficult and stressful life situation.
Better still, if an employee doesn’t have a need for the Chronic Care Benefit, nothing is lost: their full death benefit will be available to their loved ones later. In the meantime, they have the peace of mind knowing that their Chronic Care Benefit is there if they need or want it.
Very simply, Group Whole Life insurance presents an opportunity for your clients to enhance their benefits package with a financial wellness solution that does more — which can be key to attracting and retaining talent in today’s competitive job market. At the same time, the flexibility of MassMutual’s Group Whole Life can help your clients send a strong message to their workers that their financial well-being matters, no matter what the future may hold.
As employers continue to broaden their benefit offerings, many are looking to their benefits broker to help them identify meaningful and cost-effective solutions that can help strengthen the financial stability of their workers — and to communicate the value of those benefits to their employees. Providing voluntary benefits, such as MassMutual Group Whole Life insurance with the Chronic Care Benefit, can be a smart way to provide the coverage employees want and need, with little or no impact to your client’s bottom line.
Finally, be on the lookout for the full MassMutual 2023 Chronic Care Study results where we’ll share all we’ve recently learned so you can keep Worksite Smarter.