In Q3 2024, working Americans, most notably the Financially Challenged, express wavering stability in light of the challenging macroeconomic environment. At the same time, everyday concerns loom. Job security feels uncertain, and there are pressures from high everyday living costs.
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Though recent quarterly trends are driven primarily by the Financially Challenged, all three segments feel the tensions of the current environment and express the trade-offs they are having to make to keep pace.
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Despite – or perhaps in reaction to – the economic environment, working Americans perceive a greater sense of value in employee benefits. Not only do benefits like life insurance represent clear protection for their families, but there is a sense of gratitude for having benefits ‘just in case.’
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